Sentient Utility

Graphic Design
Tools: Illustrator, Photoshop, InDesign
Project Overview
Over the course of my Design Communications class (VIS 41), we worked with the fundamentals of graphic design through explorations in typography, image-making and visual story telling. We created an artist's statement based on our interests and background and created a series of work based upon these values.
My Contributions
Over the course of this class I created a series of three posters, each focused on a different element of my artist's statement. Each poster built upon the ideas of the last which cumulated into my final poster, titled Sentient Utility. I created all elements used within the posters including the custom typeface and the photography.
The idea for this series is to grant the viewer a feeling of who I am as a person and as a designer. I had a heavy focus on my Japanese background and drew both visual and conceptual ideas from that. At the top of the poster, I designed my own futuristic Japanese typeface to spell out my name Japanese name, たなか こうじ (Tanaka Kohji). I also used images of my travels to Japan to create the imagery in the background.

I draw a lot of my influence from both the Swiss design style of grid systems and clean aesthetics as well as the grungy, graphic, postmodern style. I wanted to incorporate these influential eras as well as the works of many other artists I look up to. I want my work to feel both clean and hectic, busy yet simple, organic yet constructed.

I primarily used black and white because I believe that color is one of the most powerful tools in design. When withheld, it can create much more interest in the work and help direct the viewer through the piece.
VIS 41 Poster Series
Fall 2018