The goal of this project was to create library of icons for Snap Small Business team. These icons needed to feel fresh/modern, but also speak to our core audience. The icons will be used across their various placements i.e. product landing pages, display banners, social, etc.
Due to the nature of this project, I am unable to post the works in progress, so please reach out if you would like to learn more.
I helped define the visual direction of the icon set, as well as creating and iterating on all of the icons seen below. Each icon was also versioned out into 5 other variations based on background color, and size when used as a graphic element. I also developed icon brand guidelines so any new icons would also visually fit into the library.