I have always had a fascination with physical manipulations of text. Whether it's looking at text through rippled water or seeing how type deforms when reflected off a glossy surface, warped text has been a major inspiration in my design. When I was tasked with creating a visual identity for this year's festival, I was given a few key phrases to focus on: soft, embodying nature, bright, and warm. I spun this idea around to both encompass a feeling of bubbliness as well as literally using bubbles in the design. With theses bubbles I could convey a warm summery feeling while bringing interest to the typography through warping its structure. I also felt that these feelings of warmth and happiness, all while being paired with a music festival, make me want to move. I matched this feeling with my design direction to try to incorporate both the feeling of motion and actual motion into my designs.