Snap For Business Icon Library

I created a library of icons for the Snap For Business team. These icons needed to feel fresh/modern, but also speak to their core audience of small business owners. The icons will be used across their various placements i.e. product landing pages, display banners, social, etc.
Client
Snapchat
Year
2022
Role
Brand Design + Illustration
I defined the visual direction of the icon set, as well as creating and iterating on all of the icons seen below. Each icon was also versioned out into 5 other variations based on background color, and size when used as a graphic element. I also developed icon brand guidelines so any new icons would also visually fit into the library.
Next Project
Snap Holiday