Snap For Business Icon Library

I created a library of icons for the Snap For Business team. These icons needed to feel fresh/modern, but also speak to their core audience of small business owners. The icons will be used across their various placements i.e. product landing pages, display banners, social, etc.
Brand Design + Illustration
I defined the visual direction of the icon set, as well as creating and iterating on all of the icons seen below. Each icon was also versioned out into 5 other variations based on background color, and size when used as a graphic element. I also developed icon brand guidelines so any new icons would also visually fit into the library.
Next Project
Snap Holiday