The San Francisco Standard

See Live Project
The San Francisco Standard, a leading media outlet in the Bay Area, sought to revitalize its brand identity while maintaining its core values. I spearheaded a comprehensive brand refresh and website redesign to modernize the platform and enhance user engagement.
Client
The San Francisco Standard
Year
2022-2024
Role
Brand Design
I led the development of a refreshed brand identity, incorporating contemporary design elements while staying true to The San Francisco Standard's legacy. This included refining the logo, updating the color palette, and creating a cohesive visual language that resonated with the target audience.

Website Redesign

The San Francisco Standard's brand refresh and website redesign project not only modernized its visual identity but also elevated its digital presence, resulting in tangible improvements in user engagement and brand perception.
To maintain consistency and alignment across all marketing materials, I developed and documented comprehensive brand guidelines that outlined the updated visual identity and provided clear direction for future brand-related initiatives.
The San Francisco Standard's brand refresh and website redesign project not only modernized its visual identity but also elevated its digital presence, resulting in tangible improvements in user engagement and brand perception.
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